There were caves in the ice and cracks which when the caves filled with water and when winter came, the water would freeze. As most know, when water freezes it expands and when it freezes in the cracks then the cracks get bigger. Soon the iceberg was going to break apart.

Alice was alarmed and went to the Leadership Council, but they wouldn't listen. Some were slightly concerned but most pooh-poohed them. Fred decided the only way they would maybe pay attention was if he made a model and that is what he did.  The Council finally started to get concerned and then had a meeting to see how they could persuade the rest to do something.

It was a tough job because there were naysayers and those who feel if they don't think about it nothing will happen, and also the indecisive. So here is how the council went about persuading the majority of the colony:

The Role of Thinking and Feeling

Thinking differently can help change behaviour and lead to better results.
- Collect data, analyze it.
- Present the information logically to change people's thinking.
- Changed thinking in turn, can change behaviour.

Feeling differently can change behaviour MORE and lead to even better results.
- Create surprising, compelling and if possible ; visual
experiences.
- The experiences change how people feel about a situation.

The solution for the colony was to leave their iceberg, which was an unheard of action for penguins. So the Council had to gradually change a lifetime of thinking.

Here is their way of doing just that:

The Eight Step Process of Successful Change.

1. Create a SENSE OF URGENCY.
- Help others see the need for change and the importance of
   acting immediately.
2. Pull together the Guiding Team.
- Make sure there is a powerful group guiding the change,
one with leadership skills , credibility, communications
ability, authority, analytical skills and a sense of urgency!

Decide What to Do

3. Develop the Change, Vision and Strategy.
- Clarify how the future will be different from the past and how
you can make that future a reality.

Make It Happen

4. Communicate for Understanding and Buy In.
- Make sure as many others as possible understand and accept the vision and the strategy.
5. Empower Others to Act
- Remove as many barriers as possible so that those who want to make the vision a reality can do so.
6. Produce Short Term Wins
- Create some visible, unambiguous (very clear) successes as soon as possible.
7. Don't Let Up
- Press Harder and Faster after the first successes.
-Be relentless with initiating change after change until the vision
is a reality.

Make It Stick

8. Create A New Culture
- Hold on to the new ways of behaving, and make sure they succeed, until they become strong enough to replace old traditions.

I have belonged with the Moneylegs Network Development Club since 2004. Everything I know about working on the internet I owe to this program. I started out on the internet sending emails and playing games. Now I can make my own splash pages and lead capture pages. I have my own domains and I can work in my cpanel (my domain back office).

I know about Search Engine Optimization, Niche Directories, keywords and now Latent Symantec Indexing. I started out free and then did the one time Lifetime Upgrade. I then graduated into SEOSquid, which is as it says, 'a comprehensive alternative of Internet Marketing Success Strategies for Small Office Home Office; DIRECT - a guide to information, tools and resources for small businesses; MLM and NETWORK Entrepreneurs.

With live interactive conferences and friendly very helpful guides, you can't go wrong with such a easy on the pocketbook family of programs.

Patricia Downing is a member of the admin staff with the GJW Family of Programs, trainer, marketer. Come learn with her at Prairiemade.com