We all desire someone to join us and help promote a program, product or something similar.

But, why should I join you?

Answer that question and provide an incentive and you got my attention.  Otherwise you are just like thousands and thousands of others out there vying for my attention.

Some people offer things I can regularly get at several other places just by looking around the Net a bit.  Has that caused me to do anything - Not!

How long would it take you to sit down and build a small report telling me why I should join a program or buy a product?  Re-read that last sentence and think about that one specific point only - then you've  got something.

I want to be told why I should join you - the What's In It For Me (WIIFM) - otherwise you've wasted your time, effort, monies and probably credits.

Sit down at your computer; open a Notepad file; and tell me why you joined a particular program, service or product.  Be specific and no general ho-hum BS like I thought it was a good program.

Save that file you just created about your "why" - preferably in a folder with other information about that program.  It's amazing the amount of information you will have at your disposal to create specific reasons why I should join you.

Now take a few specific points from your "why" statements - notice I used the plural of the word "statement"!  Create yourself a splash or Lead Capture Page (LCP) telling me why I should join you - instead of the program. 

Remember... I can probably join that program from countless other individuals who are advertising on the Net.  But the idea is to tell me why I should join YOU - not the program!

Offer me your viewpoint about a program or service which you are promoting and you probably have my attention.

With that said, wouldn't you rather have just a few people join you that are really interested in what YOU have to offer? Or would you prefer a large list of tire-kickers... all wanting some more info but not genuinely interested in your specific program or service?

Here's the steps:

1. Write down why you joined that program or use that service.
2. Take a few specific points from your "why" and create advertisements.
3. Offer me additional info about your program - a freebie I can download.
4. Capture my name and email address
5. ???

We'll continue with #5 in our next article

© Copyright 2009 George Culp - gofer
GO For Everlasting Revenue

Bottom line, make sure you know what’s new, what works and how it works.

That covers both the tech side of business skills you need to at least understand, and the marketing or promotion side of what you must do to be seen, respected and draw the right consumer base.

You can outsource much of the work you will need to do IF you can afford it. Otherwise, it means taking classes to learn what you need to do and how to do it yourself.

The unknown quantity, is the people who will cross paths with you. Some are sincere, honest and need your help. Be prepared to give it.

The unfortunate side, are the users who have their own agenda and you are fodder for their intent. When it does not work for them the way they expect, then you can count on sour grapes attitudes that try to make you a bad business owner.

This is where that old adage comes from: Keep your friends and business separate. In business, you have no friends but you can have great business associates. Strive to find them and respect each other so that every step you take in building a solid business foundation is positive.

Avoid conflict, flaming, and less educated remarks that will be made. No one wins getting involved with loser comments. People willing to air their dirty linen in public are of no benefit to anyone including themselves.

Integrity, credibility and relationship building

Is integrity as easy as you pat my back and I'll pat yours? Or is it more to the point of presenting your product or service, your support and your honesty in business conduct always up front so that prospective customers can make an informed decision that you are someone they wish to do business with? Definitely!

Credibility will be based on many actions. Amongst them will be the consistency, life expectancy of what you offer, and the myriads of happy customers ready to help you build through some form of promotion.

Relationship building is the most important feature of the life expectancy of your business.

If you attract the whiner- moaner crowd, the 'please support me - I'm a victim' personalities, you will be forever showing sympathy but do remember, these people and their supporters seldom buy but can sure produce grey hair.

Look for the hungry crowd. They are out there. They have real business-oriented needs. Supplying the needed solutions can build your business at warp speed.

Be focused, be patient, be persistent, and stay on track for what it is you are working to build.

It all comes back to knowing what’s new, what works, how it works then go make it happen.

Knowledge imparts, action creates.

copyright © 2005 - 2009 Fran Klasinski - All rights Reserved Duplication permitted only with copyright and content unaltered.

 

It all started when I updated FireFox. All of a sudden, I am getting weird messages like 'This object blocked" when I go to do a standard download of a mp3 file.

When normal activities suddenly change, you go looking at the last active thing you did on your computer. What program have I downloaded and installed that could be causing a conflict? What have I done that is different today from what I did yesterday?

In this case, when all was said and done and verily checked - nothing ... all is well with my computer. In fact, it is my security doing a little 'over-protecting' if there can be such a thing. A simple uncheck of the unexpected and all is well. If you use security based firewall protection or similar software, then simply check the link above for some cool insights.